JAKARTA – MNC Peduli once again demonstrated its commitment to strengthening community economic independence by providing training to 36 micro, small, and medium enterprise (MSME) actors from 15 villages surrounding the MNC Lido City Special Economic Zone (SEZ). The initiative is part of the celebration of MNC Group’s 36th anniversary.

MNC Peduli collaborated with the Indonesia Setara Foundation and the Inotek Foundation to organize the “Desa Emas: Ekonomi Maju dan Sejahtera” (Golden Village: Advanced and Prosperous Economy) program. The training included materials on financial management, human resources, and MSME operational strategies.

Syafril Nasution, Vice Chairman of MNC Peduli, emphasized that this activity reflects MNC Group’s tangible contribution to the advancement of MSMEs.

“Our hope is that the participants joining this morning can further elevate the development of their MSME activities,” Syafril said in his remarks on Wednesday (29/10/2025).

He also highlighted the importance of modern marketing strategies. According to him, MSME players must be able to leverage digital marketing through various social media platforms.

“We can showcase our products there, and millions of people can see them. It makes promotion much easier, especially in the digital space,” he added.

The training program is specifically designed to provide practical insights for MSMEs on digital marketing strategies, product branding, and maximizing social media as an effective promotional tool.

Participants were guided to create compelling and creative content capable of attracting consumer interest and expanding their market reach.

Three outstanding participants received awards for producing the most innovative and impactful promotional content to support the growth of their businesses.